The Brief Bros.

Por: Creative Brief Workshops LLC
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 28 years of experience.
172 episodios disponibles

Latest episodes of the podcast The Brief Bros.

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220: Lightnint Round 1: Objective vs Target 21/05/2025
219: London's SCA now online 14/05/2025
218: When creative gets killed 07/05/2025
217: When you must rebrief 30/04/2025
216: Evaluating ideas is hard 23/04/2025
215: SXSW teaching star 16/04/2025
214: Eight hours to write a brief? 09/04/2025
213: Inside look at podcasting 02/04/2025
212: Creative-Strategist tension 26/03/2025
211: Can AI help clients write better briefs for their agencies? 19/03/2025
210: Emerging Talent Series continued 12/03/2025
209: Why do agencies rewrite the brief? 05/03/2025
208: Whither "Get, to, by"? 26/02/2025
207: Why brand frameworks fail 19/02/2025
206: Reid Holmes on Appreciated Branding 12/02/2025
205: Adeola Mosanya, Creatives Accountant 05/02/2025
204: Uri Baruchin, strategy philosopher 29/01/2025
203: Two ad students talk shop. 22/01/2025
202: The perils of agency search 15/01/2025
201: Howard's Single-Minded Proposition webinar 08/01/2025
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