ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "207: Why brand frameworks fail"
Episode Synopsis
Our friend Uri Baruchin returns for a two-part conversation. When he joined Henry Gomez and me three weeks ago, we simply ran out of time. It happens.Today, we asked him to expand on a thought: why have brand platforms failed us? It's a master class in strategy.Part 2 is next week.
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