In this episode, we discuss the importance of personal branding and content creation. Our guest Conor Murnane shares insights on how building a strong personal brand helped them secure multiple six-figure opportunities, and how they use their content pillars to create a variety of engaging videos. We also dive into the art of interviewing and how to invite guests to your show.

Takeaway 1: Finding Your Content Pillars

Content pillars are the foundation of creating a variety of engaging videos.
It's important to find a pillar that allows you to create a bunch of videos over and over again.
Examples of content pillars include education, looking at the camera, interviews and collaborations, or storytelling.

Takeaway 2: Aligning Content with Personal Brand

When deciding what content to share, it's important to start with aligning it to your personal brand.
Pick pillars that make you who you are and reflect your values and strengths.
Use the ROI of likes, comments, and dollars as a measurement, but also consider the energy you put into the project.
Creating content that aligns with your personal brand can help you attract the right audience and opportunities.

Takeaway 3: Inviting Guests and Testing Your Niche

Inviting guests through email or 1-1 video messages via DMs can help you expand your network and attract new audiences.
The art of interviewing involves active listening, asking open-ended questions, and creating a comfortable atmosphere for guests to share their stories.
Testing your niche through IG stories can help you gauge audience interest and tailor your content to their preferences.



Thank you for tuning into our show where we hope you found inspiration and gained valuable insights.  If you enjoyed this conversation and want to stay updated on our latest episodes, subscribe to our podcast and share it with others who might benefit.  Follow us on IG https://www.instagram.com/stephenhusted/and YouTube https://www.youtube.com/channel/UCsdNkau-5DUE9rGUIHrpfXA

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