Listen "Episode 3 - Custom vs. Store-Bought: The Cakegate Debate & Why It Matters for Your Brand "
Episode Synopsis
In this episode of The Branding Blueprint, Kyle and Keat dive into the viral Cakegate controversy, where Walmart’s budget-friendly cakes sparked outrage among custom bakers. They break down the real debate—price vs. quality, mass production vs. customization, and why brand loyalty plays a bigger role than you think.Drawing from their experience in custom apparel, they explore how small businesses can compete against big-box retailers, the hidden value of personalized products, and why not every customer is your customer—and that’s okay!👉 Tune in to learn how pricing, quality, and relationships shape a successful brand!#Branding #SmallBusiness #Cakegate #CustomVsMassProduced
More episodes of the podcast The Branding Blueprint
Episode 13 – Building a Brand Story
19/07/2025
Episode 12 – Busting Brand Myths
12/07/2025
Episode 7 – Crafting a Clear Brand Message
07/06/2025
Episode 6: Positioning Your Brand
01/04/2025
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