Philip VanDusen has spent 30 years transforming brands from forgettable to iconic, and today, he’s dropping the playbook. On The Brand ON! Show, Brandon Coleman Jr digs into Philip’s no-fluff approach to branding that’s helped Fortune 100 companies, SMBs, and solopreneurs alike. You’ll learn why your brand strategy must dictate every move your business makes, how design drives results (not just aesthetics), and the steps to maintain consistency at every touchpoint. Want your business to stand out and succeed? Stop guessing and start listening. Tune in now and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: [email protected]: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Philip VanDusenAbout Philip VanDusen:Philip VanDusen is branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 295k subscribers, in the Brand Muse newsletter, the Bonfire mastermind community and on the Brand Design Masters podcast.Philip has lead creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of the Fortune 100.Website: https://www.philipvandusen.com  Newsletter : https://www.philipvandusen.com/muse  Bonfire: The Mastermind Community For Established Creative Proshttps://philipvandusen.com/bonfire  Brand Design Masters Podcast https://podcast.branddesignmasters.com/subscribe   Youtube: https://www.youtube.com/c/philipvandusen   Linkedin: https://www.linkedin.com/in/philipvandusen/  Threads: https://www.threads.net/@philipvandusen    Facebook: https://www.facebook.com/philipvandusen.agency/  Instagram: https://www.instagram.com/philipvandusen/   ————Transcript (with chapter marks)00:04:26 Brand Alignment: Sharing the MistakesBrandon Coleman Jr: I have done the same thing in my book, in trying to capture 50 years of brand alignment experience, it's not about design. It's not about telling them how to do your logo… [it’s] the little things that make a difference for a company to take off.00:06:35 Brand Alignment: Working with Small Businesses Philip VanDusen: I love the fact that working with smaller companies, I could do a brand strategy project and the graphic design branding, identity project, and it would be on their website and across their products in six months. .  00:07:47 AI and Brand VoicePhilip VanDusen: We're moving into an age of the super hyper-importance of brand voice. It is probably the one of the easiest differentiators in terms of how you communicate with your target audience.00:12:23 Branding: Beyond LogosPhilip VanDusen: The thing that small businesses struggle with the most is the difference between branding and marketing, and they think that branding is when you're advertising, or branding is how you're going to market, how you're publicizing.00:14:34 Branding: LogosPhilip VanDusen: So when people are thumb scrolling by you at 90 miles an hour, and they see a color, or they see a logo or they see a typeface that they can know it's you immediately, and it's I talk about the three R's, it's being recognized, remembered and revered.00:14:34 Personal  Branding and Personal Brand WheelPhilip VanDusen: That's an area where AI can actually be very powerful for small companies, because they can do trend research. They can do trend prediction. They can do consumer insights, digging in at a level that's never been seen.

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