Strap in for an electrifying conversation as Brandon Coleman Jr. welcomes Katie Harvey, Founder and Marketing Agency CEO of KGB Texas, to unpack the game-changing impact of brand alignment. Katie reveals how integrating values, operations, and marketing transformed her firm—boosting employee retention and client satisfaction.The duo tackles the tough stuff, from navigating rebranding challenges to the courage and trust it takes to lead with purpose. Katie’s faith-fueled journey and her triumph as a world champion equestrian add powerful layers to this masterclass in passion-driven leadership. Ready to align your business for lasting success? Don’t miss these actionable insights from two agency leaders that can help you build a thriving, purpose-driven brand.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: [email protected]: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Katie HarveyKatie founded KGBTexas when she was just 24 and had one confident client. Today, her agency’s San Antonio and Houston offices are filled with top pros and promising young talent, and has a client list that includes some of the most prestigious companies in America. However, she’s proud to share her love of Arabian horses. She grew up with them and is a dedicated, competitive rider. Katie’s other great loves are her husband and two sons.Website: https://kgbtexas.com/   LinkedIn: https://www.linkedin.com/in/katie-harvey-7299143/  ————Transcript (with chapter marks)0:01:37 Firm's GreatnessBrandon Coleman Jr: "What makes you great? What makes your firm great?"0:02:47 Accountability and ImpactKatie Harvey: "We check our progress. We hold ourselves accountable to the impact that we're making in our community."0:06:20 Accelerating FailureKatie Harvey: "If the marketing campaign is not true to the delivery from an operational standpoint, all we're doing is accelerating failure."0:13:21 Importance of CEO Buy-InKatie Harvey: "If you don't have a CEO that is bought in and also understands the value of brand alignment and understands the value of a marketing partner, then you will ultimately, I have, no, I have not been successful in overcoming that."0:16:20 Extensive Rebranding ProcessKatie Harvey: "We probably went through 150 names. Wow. Took us about two years."0:17:20 Discomfort of RebrandingKatie Harvey: "It may be very uncomfortable at first, the direction that they wanted to go, to the point to where, when I first saw it, I started sweating."0:25:31 Trusting in GodKatie Harvey: "I heard as plain as day, do you trust me? And I said, Lord, I do with all my heart, I trust you."

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