As a service based entrepreneur (coach, course creator, creative entrepreneur, or someone who gets paid because YOU are the business), you may be conflicted as to whether you are building a business brand or a personal brand...and does it even matter?In this episode I'm breaking down the difference between building a business brand and a personal brand, questions you need to consider, and my surprisingly simple and strategic way to build both!Key ideas in this episode:The problem with starting a business brand as a solopreneur Why you need to focus on building your personal brand before creating a business brandThe advantages of focusing on your personal brandWhat the 'umbrella brand strategy' is and how to use it in your businessTune in and learn how to build the business you want with a brand you love!About Danielle M Miller:Danielle is the CEO of Danielle M Miller, LLC and has been a personal brand strategist for well over a decade, as well as a career and reinvention coach. She has written a best-selling book on personal branding for women entrepreneurs, and is the Founder of Her Influential Brand and creator of the BrandEdge methodology.She works with purpose-driven female entrepreneurs who want to build a personal brand that captivates, connects, and converts. She has worked with hundreds of authors, coaches, course creators, and service-based entrepreneurs who want to make an impact and leave a legacy with their work.She is a very proud Gigi to four adorable grandchildren, mom to three kind, amazing adult children and a grumpy cat, wife to a wonderful husband, and in her spare time can likely be found on a pickleball court.Let's connect!Instagram: www.instagram.com/daniellemmillerFacebook: www.facebook.com/daniellemmillerllcTake my FREE Brand Personality Quiz and unlock your true brand identity!

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