Listen "Ep 3. Crafting a Brand That Converts: Branding Beyond the Aesthetic - with Alexis Underwood"
Episode Synopsis
Your brand is more than just a logo, a pretty color palette, or a well-designed website—it’s the entire experience people have with your business. In this solo episode, I’m sharing what it really means to have a brand that resonates and how to know if your current branding is actually holding you back. I walk you through the red flags that your brand isn’t working (even if it looks good), what to focus on instead, and how to make your brand feel like you again—so you can attract the right clients and grow with ease.We’re talking about:The biggest branding misconception that holds entrepreneurs backWhy a brand that “looks good” isn’t always working behind the scenesReal signs your brand might be out of alignmentHow to reconnect with the emotional experience you want your brand to createA 3-step vibe check to bring your brand back into alignmentYour brand should be more than pretty. It should feel like you—and magnetize the right people because of it.Explore more:Website: www.seedandsol.comInstagram: @seedandsol.co
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.