Send us a textHow do you lead 60,000 cattle operations and still make time for TikTok? Tyler Fulton might have the answer.Kara Mastel sits down with the newly minted President of the Canadian Cattle Association (CCA) to talk about his whirlwind entry into the role, what it’s like balancing a cow-calf operation while representing ranchers on the national stage, and why trade advocacy and producer engagement are more important than ever. From urgent trade talks in Washington to grassroots outreach via social media, Tyler shares how relationships — not just regulations — drive the beef industry forward.Listen For:5:03 Taking the reins during a trade war7:27 Why building trust matters more than logic in policy advocacy9:10 Engaging producers through social media13:09 Trade as the industry's existential challenge16:20 Why now is both the most profitable and riskiest time for beef22:59 U.S. remains irreplaceable, even with tariffs24:54 Tyler’s advice to young producers: network and speak up GUEST: TYLER FULTONWebsite | LinkedIn | X Tyler, the current President of CCA, became involved with the organization through his work with the Manitoba Beef Producers. He advocates for cattle farmers and ranchers, emphasizing their role in sustainable food production and aiming to improve Business Risk Management programs in Canada. Tyler, along with his wife Dorelle and their children, operates Tyton Farm Ltd near Birtle, Manitoba, managing 600 cow-calf pairs and a small backgrounding lot. Their farm spans about 5,500 acres, integrating hay, corn, and grain production with their cattle operation.CONNECT WITH HOST: KARA MASTEL  Email | Website | LinkedIn | Phone Have ideas for future shows? Drop us a note, on social media or via email. ABP Daily | Twitter | Facebook | Instagram | Email

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