Clayton Bates is the Founder of Inspire Small Business. Inspire Small Business is a registered Shopify expert and helps product-based businesses create or rebuild their websites to maximise conversion from visitors to paying customers. In this episode, Clayton discusses his entrepreneurial journey and how it led him to build and rebuild websites. He shares key considerations when building a website, explains how businesses can balance customer needs with business aims, and underscores how a well-designed user interface can dramatically affect the customer journey.   Resources and links: Inspire Small Business website Free video website audit by Inspire Small Business Clayton Bates on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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