Andrew Martin, CEO of Teamgate, transformed his military discipline into business growth, advocating for CRM to streamline customer data as businesses scale. Today, he advises small business owners on the pivotal switch from spreadsheets to CRM, enhancing customer relations and operational efficiency. On today's episode, you'll learn what CRM is and why it's important, find out when to switch from spreadsheets to CRM, and how future communication will affect customer interactions. Plus, Andrew shares leadership lessons from the military that you can use in your business.   Resources and links: Teamgate website Andrew Martin on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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