Alex Colvin is the Founder and CEO of Pendula, a company that helps businesses manage, automate, and optimise their customer retention through two-way conversations. Alex manages the vision and mission of the company, and is passionate about showing customers how Pendula can make a significant, positive difference in their customer retention. In today's episode, Alex talks us through all things customer retention. From how having a defined customer retention strategy can help your business succeed, to what strategies you can put in place to keep customers coming back. Plus, the importance of communicating to customers at the right time, and how you can leverage existing customers to help improve retention.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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