Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency.  In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths about podcasting.    Resources and links: Wavelength Creative website  Adam Jaffrey on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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