Sesil Arzadian is the Creative Director at ANTON Jewellery. ANTON is one of Australia's leading high-end jewellers, with a focus on exceptional customer service and quality craftsmanship. From humble beginnings as a family business, ANTON has grown to be a household name whilst still maintaining its strong family values. In today's episode, Sesil explains the importance of building a solid brand, and how to create experiences that'll keep customers coming back. You'll learn how ANTON remains relevant in a saturated market, why you should advertise differently to various client segments, and Sesil shares the secret ingredient behind creating luxury experiences.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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