Kate Williams, CEO of 1% for the Planet, joins the Bodacious Optimist podcast to discuss the global movement where businesses commit 1% of their annual sales to support environmental causes. Kate explains the origins of the organization, founded in 2002 by Patagonia’s Yvon Chouinard and Craig Matthews, and its evolution over two decades. She details the role of 1% for the Planet in advising, certifying, and amplifying member contributions across diverse industries and global regions. Kate shares insights into the value of strategic giving, facilitated through their vetting process of environmental partners and highlights the organization’s impact on community building and employee engagement. Additionally, Kate delves into personal reflections on balancing motherhood with her career and the significance of creativity and optimism in tackling environmental challenges. She also shares unique examples of member companies and environmental partners, including the inspiring Thin Green Line Foundation.00:00 Introduction to Kate Williams and 1% for the Planet02:34 Founding and Mission of 1% for the Planet03:27 How 1% for the Planet Operates05:50 Global Reach and Impact Areas06:55 Diverse Membership and Industry Representation08:26 Employee Engagement and Community Building09:28 Unexpected Members and Impact Stories19:28 Vermont Roots and Organizational Growth21:25 Personal Journey and Leadership Insights24:01 Parenting, Work-Life Balance, and Advice32:44 Conclusion and How to Get InvolvedMentioned in the episode:1% for the PlanetPatagoniaThe Thin Green Line Foundation

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