For executive leaders of companies scaling through $5 million to $25 million in revenue, this brief delivers the playbook for solving the silent killer of margins and retention: slow time-to-first-value (TTV). Most leaders misdiagnose TTV delays as sales or product problems, but they are a failure of operating architecture. We replace that chaos with a 14-Day Time-to-Value Operating System, detailing how to implement the "Golden Path" to standardize client wins, how to use the "48-Hour Unblock Clock" to enforce urgency, and how to stop customizing everything to make your cash flow predictable and turn every new client into an instant, powerful reference.

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