Steve Jobs wasn’t just brilliant — he was unpredictable, obsessive, persuasive, and often… unreasonably difficult. But how did someone with so many flaws build the most iconic products — and the most valuable company — in the world?

In this episode of The Blueprint, we unpack the real story behind Jobs’ rise: from hacking phone systems with a Blue Box, to calling Bill Hewlett as a teenager, to turning a garage startup into Apple. You’ll hear wild stories, unlikely lessons, and timeless strategies.

We cover:
• Why your first hustle matters more than your big idea
• What Steve taught us about marketing without saying a word
• How your friends shape your future (and how his shaped his)
• Why copying Steve’s style can backfire — and what to steal instead

This is not a tribute. It’s a decoding. Listen in, and steal the right things from Steve Jobs’ blueprint.

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