In today’s episode, I’m joined by email marketing expert Allison Hardy. Her story starts in a place many women know all too well: laid off at six months pregnant, facing uncertainty, and questioning her worth. But instead of giving up, she pivoted — and what unfolded was a business built around her life, not the other way around.We go deep into the messy middle of entrepreneurship — the postpartum depression, the breakdowns, the trial-and-error — and how those moments often become the doorway to your most aligned and sustainable success. Allison also shares how she built an $80k evergreen email funnel (yep, the one that still sells for her today), and what it really looks like to grow your business with soul and strategy.This episode is your permission slip to evolve, pivot, and create something that fits your life right now.What We Talk About in This Episode:How being laid off during pregnancy sparked a complete life and business pivotThe role of postpartum depression in her entrepreneurial awakeningWhy most people give up before they reach their breakthrough — and how to hold onThe difference between building a business for freedom vs. from fearBehind the scenes of her $80k evergreen email funnelNavigating business with kids, life shifts, and the deep need for sustainabilityWhy your marketing only works when it’s designed for your real lifeThe soulful secret to making aligned, life-proof decisions in your business💌 Connect with Allison Hardy:Download the $80K Email Template: https://www.allisonhardy.com/80000email Follow her on Instagram: @allison_hardy_Visit her website: https://www.allisonhardy.com💙 Love this episode? Here’s what to do next:If this conversation lit something up in you — share it with a fellow entrepreneur who needs to hear it. Screenshot, tag us on IG, or leave a review to help more women find The Blue Sofa.✨ Want more soulful business growth secrets? Check out my free masterclass or come sit in on the next round of Rising Star — the path to a 6-figure soul-aligned online business. 👉 https://www.thesoulfulempress.com/rs-the-masterclass?el=podcast

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