The Importance of Emotional Connection in Marketing

03/04/2025 42 min

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Episode Synopsis

Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships.Hosted by Stephen Sakach, Tullio Siragusa, and Mike LiwskiIn this episode, we unpack:+ Why purpose and emotional resonance outperform transactional tactics+ How tools like aiCMO are helping marketers craft campaigns that feel more human+ The truth behind data-driven strategies—and what they miss about peopleWhat’s a brand that made you feel something? Drop it in the comments and join the conversation..

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