For this CEO, customer feedback changed her company’s game.This week on The Big Idea with Elizabeth Gore, Slick Chicks Founder & CEO Helya Mohammadian joins the show to answer the question: How do I design a product with my end customer in mind? The adaptive apparel line began as a side hustle for Mohammadian. Gore and Mohammadian break down how she took her prototype underwear design and through customer feedback was able to scale it into a massive adaptive apparel line helping people with disabilities or other physical challenges.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected] Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

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