Although launching a business is an exciting opportunity, having a winning concept is not enough to guarantee long-term success. Ahmed Bakran asserts that while an innovative idea can propel a company to success in the short term, sustained success demands more. It is imperative to implement strategies beyond the basic fundamentals in order to create a profitable and long-term business. The following five crucial guidelines should be kept in mind by any aspiring company owner in order to set themselves up for long-term success

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