Exploring the Intersection of Neuroscience and Sales with Dr. Ron BonstetterIn this episode of Best Sellers podcast, host Doug welcomes Dr. Ron Bonstetter, VP of Research and Development at Target Training International (TTI). Dr. Ron shares insights from his journey, starting as a professor and transitioning to a leading role at TTI. The discussion dives deep into the science behind behavioral assessments like DISC, and how neuroscience can enhance our understanding of human performance in business and sales. Dr. Ron also talks about the innovative work at TTI’s Mind Science Center and its potential to revolutionize leadership and talent development. Tune in to discover how understanding cognitive biases and brain activity can drive better decision-making and personal growth.00:52 Welcome to the Best Sellers Podcast01:30 Meet Dr. Ron Tud02:46 Dr. Ron's Journey in Behavioral Science03:56 From Academia to TTI05:03 The Power of Self-Assessment08:15 The Birth of the Mind Science Center10:15 Exploring DISC and Behavioral Models14:30 The Role of Neuroscience in Business25:53 Applying Behavioral Science in Sales31:31 Rapid Fire Bestsellers Blitz32:38 Conclusion and Farewell

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