In episode 79 of The Best Guest we welcome email marketing expert Hillel Berg. We talk about:The common mistakes people make with their email marketingWays to grow your email listThe typical ways people leave money on the table with their email marketingAboutHillel Berg is an Email Marketing Expert. His self-titled company provides email marketing services to e-commerce companies to help them get the most from their email marketing efforts. He's also the host of Inboxing, the podcast about email marketing.Key TakeawaysThe biggest mistake with email marketing is not doing anyThink content, content, sales with your email marketingSegment your list and send relevant emails which will improve engagementEveryone loves to receive a Happy Birthday message from brands with a couponYou want to send as many emails as you can without getting annoyingLead magnets are important for every single businessIt's essential to have a good welcome sequence. Automations are way more effective than campaignsOnce you have a lead magnet, let everyone know about itWebinars are a great way to get people on your listPermission isn't permanent so always have an unsubscribe optionit's a good idea to purge, especially if you are active and you send emails and people are not engaging sunset, flow, let 'em go.A little personalisation can go along wayQuoteAnother thing a lot of brands aren't doing which is huge, is to realize that email is a one-to-one. One of the biggest mistakes people make is that they think of email as one to many. Like they're putting up a billboard but if you write your emails like you're writing to one person, you're writing to a friend, and you just say it out loud, that could be such a difference maker and engaging your audience. And it could be a small audience. It could be 50 people. But a customer could be worth, half your livelihood.Mentioned in This EpisodeChad White Email Marketing RulesConnect with Hillel BergLink TreeWebsiteInboxing PodcastConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/

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