How to Pitch Podcasts and 10x Your Chance of a Yes

01/11/2021 6 min Episodio 4
How to Pitch Podcasts and 10x Your Chance of a Yes

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Episode Synopsis

In this episode we talk about how to put together your podcast pitch to ten times your chance of a yes from hosts, how to set up your media kit and what to include in your podcast information sheet.Download your free copy of our professionally-designed CANVA podcast information sheet template here Get in Touch with Victoria BennionGet in Touch with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our free Podcast Guest Starter Kit: https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/TranscriptWelcome to this week’s episode of the Best Guest podcast where we’re going to be talking about how to pitch to podcast hosts and 10 times your chance of getting a yes.We have pitched our clients to hundreds of shows and have gathered plenty of feedback from podcast hosts allowing us to refine our approach, so we know what tends to work and what doesn’t.If you listened to our last episode you’ll have your equipment in place and will have a list of podcasts that you’re ready to reach out to.But before you write your pitch get your media kit set up.In your media kit you’ll want to include at least one high resolution headshot, one short and one long biography, if you’re an author include your latest book cover and information about your book, and finally your podcast information sheet, which is an interactive PDF sometimes referred to as a one sheet. It shows hosts who you are and what value you will bring to the show.We created branded PDFs for our clients and will drop a link in the show notes to a CANVA template that you can use to create your own.In your PDF you’ll want to include your headshot, biography of approximately 200 words, approximately 3-5 topics you could talk about and 3-5 questions. Also include all your contact details: your email address, website, social media handles and Skype address.It’s a good idea to create a Google doc of information that you’ll be frequently ask when applying to be a guest on podcasts. If you do this at the beginning you’ll have it to copy and paste. Add your address, links to your social media platforms and website and note how many followers you have on social media and your email list as some hosts will ask this.It’s important the 3-5 questions you include demonstrate the value you’ll bring as a guest. Avoid questions about you because this information will come out during the interview. Pull out questions that will make you stand out from others in your field.For example, one of our author clients includes: How do you successfully marry serious topics with humor in your writing? Another client includes:How did you consistently grow your company by at least 50% per year for five years? Once you have your media kit set up you’re ready to write your podcast pitch. Now you may be thinking you can dash off a letter which tells the host about your accomplishments and ask to be on their show, just changing who you’re addressing it to, Dear Tracey, Dear Frank and wing it off on email and wait for the Yes’s to come in.You’re not the only one to have thought this is all it takes but remember hosts receive a great many pitches a week so you need to do everything in your power to stand out. Your pitch needs to...