In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.We talk about:Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voiceAbout Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere. As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programsShe hosts the podcast ‘Finding My Voice’ where she interviews people who are speaking their truth and giving voice to others.If you play video games or listen to audiobooks chances are you’ve heard her voice guiding you through adventures.Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedInInstagramTwitter/XWebsiteConnect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

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