Entertain, Inform, Influence: The Art of Digital Storytelling with Aileen Rae Perez

The Best Business Podcast with Daryl Urbanski
27/10/2024 54 min
Entertain, Inform, Influence: The Art of Digital Storytelling with Aileen Rae Perez

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Episode Synopsis

DOWNLOAD THE WORKBOOK NOW  Aileen Rae Perez, a digital journalism innovator at GMA Network, discussed her journey from print journalism to creating meme journalism campaigns. She highlighted her role in increasing GMA’s online following from 2 million to over 211 million followers. Perez emphasized the importance of adapting to new media platforms, using data-driven strategies, […]

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