In this episode of The Beef Podcast Show, Dr. Phil Bass from the University of Idaho shares insights into the future of meat science in the beef industry. Dr. Bass discusses the importance of carcass quality, consumer-driven beef trends, and the growing role of direct-to-consumer models. His insights emphasize how continuous learning and adaptability are crucial for meeting industry demands. Listen now on all major platforms!"The consumer essentially sets the price. The demand is there, so as cattle producers, we need to continue focusing on quality."Meet the guest: Dr. Phil Bass, an Associate Professor in Meat Science at the University of Idaho, holds a Ph.D. in Animal Science from Colorado State University. With prior experience as a meat scientist for Certified Angus Beef, Dr. Bass combines industry expertise with academic research. What you will learn:(00:00) Highlight(00:55) Introduction(07:24) Future of meat science(09:10) Focus on quality(12:44) Challenges with carcass size(15:36) Direct-to-consumer strategies(23:17) Quality & consumer demand(26:30) Final three questionsThe Beef Podcast Show is trusted and supported by innovative companies like:- Virbac- dsm-firmenich- Pro Earth Animal Health- Bioverse𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: The Beef Podcast ShowLinkedIn: The Beef Podcast Show

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