Welcome back to The Beauty Boss Empire! If you’ve ever said “the algorithm hates me” or “social media just doesn’t work for me,” this episode is for you.Social media isn’t your enemy it’s actually one of the most powerful tools you have for growing a beauty business. The problem isn’t the algorithm, it’s the strategy behind how you’re showing up.Inside this episode, I break down:✨ The 3 biggest myths about Instagram and TikTok for beauty pros✨ The truth about consistency, hooks, and storytelling (and why they matter more than followers)✨ How to use social media as a funnel to take clients from follower → DM → booking✨ Practical tips you can apply today to start turning posts into paying clients✨ Why “posting pretty” isn’t enough and what to do insteadThis isn’t about posting every single day or chasing trends. It’s about building connection, showing up consistently, and using socials with purpose so they work for you, not against you.💬 I’d love to know what part of this episode resonated most with you come connect with me on Instagram @by_terilouise.🔔 Don’t forget to subscribe to The Beauty Boss Empire, because next week I’ll be sharing the 3 mistakes I see beauty pros making that keep them from getting fully booked and how to avoid them.✨ Until then, keep showing up, keep growing, and keep building your empire.

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