We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate response. The bottom line is you do not have to reinvent the wheel when it comes to recruitment marketing; all you need is to integrate it into your normal marketing strategy and allow it to piggyback on your already-set methods.  Key Points From This Episode:Today, we will be exploring the ins and outs of recruitment marketing. Recapping our last episode on digital marketing, recruiting, and culture development trends.  Why the early adoption phase is the best one for a business to be in.Statistics on how the adoption phase affects the logistical pieces of a company. How attracting talent through your brand reduces turnover, costs less and takes less time.The reasons why you’re likely to attract more qualified candidates through brand recruiting. Why you don’t have to reinvent the wheel to develop your culture through marketing. How the same methods used for attracting new clients also work in attracting candidates.Why it’s wise to integrate recruitment marketing with your usual marketing plan. A note to tune into next week’s episode as we explore specific tools and techniques.Links Mentioned in Today’s Episode:Adrienne Wilkerson on LinkedInAdrienne Wilkerson on TwitterJennifer Christensen on LinkedInJennifer Christensen on TwitterBeacon Media + MarketingBeacon Media + Marketing @beaconmm

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