ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Navigating the New Era: Pivoting with Purpose"
Episode Synopsis
Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human interaction and AI integration, and the evolving dynamics of business relationships. Melissa Rosenthal: linkedin.com/in/melissarosenthal5Outlever: https://outlever.com/00:00 Welcome and Introduction00:27 Guest Introduction: Melissa Rosenthal01:21 Melissa's Background and Career Journey02:21 The Concept of Outleaver04:54 The Importance of Trusting Your Gut08:01 Challenges and Pivots in Business14:12 The Role of AI in Marketing20:32 Women in Leadership and Entrepreneurship27:31 Conclusion and Parting Words
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