Welcome to part 2 of building out your strategy here on The Beacon Way Podcast. Today, we are going to get into the nitty-gritty of how to put together your marketing calendar. You first need to ascertain how much time you’re going to give to marketing by weighing up your company’s goals, checking how much time and money you have available, and being clear on your strengths and weaknesses. Then, you’ll need to outsource tasks with the understanding that digital marketing is a specialized field and nobody is an expert in all roles. It’s wise to focus on video and content when it comes to marketing, and isolating one or two social media platforms will help streamline your path to success. Finally, you’ll learn why LinkedIn is a business’s best friend and why consistency is the only currency that matters. We thank you for joining us!Key Points From This Episode:How to ascertain how much time you need to designate to marketing. Plotting your company’s goals, checking money against time, and marking your strengths. Why outsourcing is vital.Understanding that digital marketing is a specialized field and nobody can do everything.The main marketing focal point for any startup.   Video and content as marketing essentials.Why only focusing on one or two social platforms may be the best way to start. LinkedIn as a business must-have. Always being consistent and staying in your lane to make it easier. Choosing the right time to start: when you are not overwhelmed. Links Mentioned in Today’s Episode:Adrienne Wilkerson on LinkedInAdrienne Wilkerson on TwitterJennifer Christensen on LinkedInJennifer Christensen on TwitterBeacon Media + MarketingBeacon Media + Marketing on Twitter

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