In this episode of the Barter Edge Podcast, host Jen interviews Paul Hebbink from Bartercard, who shares his extensive 30-year journey with the company. Paul discusses the value of Bartercard in providing businesses with new customers, filling spare capacity, and saving cash through trade dollars. He highlights successful case studies, including a painting company and a spa pool manufacturer, demonstrating how businesses can strategically use Bartercard to enhance their operations. Paul also emphasizes the importance of proactive engagement, maintaining accurate directory listings, and empowering staff to utilize trade dollars effectively. Listeners are encouraged to plan ahead and use the Bartercard platform to support their business goals.00:00 Introduction to Barter Edge Podcast00:31 Meet Paul Hebbink: A Journey with Bartercard02:05 Bartercard Success Stories and Strategies06:41 Maximizing Trade Dollars: Tips and Tricks08:44 New Platform Features and Benefits10:44 Visibility and Marketplace Opportunities19:48 Reengaging with Bartercard: Steps and Advice21:45 Final Thoughts and Member Stories

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