I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies.
With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer instead of people.
At some point (unless you sell via a computer and e-commerce), people need to communicate with people to generate and close sales.
So then, does it make sense to try to master people and then tools?

Relationship Marketing may mean something different to you, but it’s about creating conversations for me. The content you create and distribute should generate conversations between current, past, and prospective customers.
“Assumptions are the termites of relationships.”
– Henry (the Fonz) Winkler
.In this episode… We will discuss what relationship marketing is and how to master tools and people.



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