We live in a complex world of chaos. The difference today is that the amount and speed of data we have access to and consume, in the form of audio, video, text, and voice, can be overwhelming. We often tend to self-sanitize by consuming stories and narratives that affirm our worldview and values. That leads to compartmentalized communication.
So what can we do? We can start by listening to and understanding people who agree and disagree with our worldview. We need to invest in getting to know and relate to people in a more analog form.
There is no turning back. Digital communications are here to stay. But just like we have seen a resurgence in vinyl record stores and sales, there is a time, place, and desire for a mix of analog and digital business communications.
Some of the bias and comfort level is generational. I am sure you have seen sales teams that range from Gen Z to Boomers. Younger generations have grown up only knowing digital technologies while boomers started out 100% analog.
Being a Chief Relationship Optimizer, I embrace technology and its repeatable and time-saving benefits. I also embrace the power of sitting down for a coffee, meeting for a meal, and attending networking events and conferences to enhance interpersonal relationships.

“We live in a digital world, but we’re fairly analog creatures.”
– Omar Ahmad

.In this episode… We will discuss the differences between analog and digital communication styles, and how they can and should coexist!.



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