I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off.
Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed with convincing people to give you more.
A CRO is something I just made up, but it’s what I have found that gives SMBs a competitive advantage.
While other marketers focus on website hits, SEO, lead generation, and TikTok videos, CROs focus on business relationships and use creative content and methods to optimize how those activities affect sales.
Marketing is about people. It’s about the relationships you have with customers, prospects, and vendors.
That means A CRO should integrate people and technology to collect and utilize data pulled from and by your current staff, to optimize communications with people who already interact with your company.
That is one of the best ways to predict how prospects will view, consume, and act on the marketing content you produce and distribute.
In this podcast, I will explore how to implement A CMO marketing plan and philosophy, on an SMB marketing budget!

“The main thing is to keep the main thing the main thing.”
– Stephen Covey

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