I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM.
I would be happy to show them what it is and how it works, but I think they would be very disappointed with the results.
AI goes back in time to grab knowledge produced by humans to tries to predict what is relevant today.
To prove my point, I asked ChatGPT, “What will be the 5 most important marketing concepts in January 2024?”
It said…

“I don’t have access to information beyond my last knowledge update in September 2021, so I can’t provide specific marketing concepts that will be important in January 2024.”

So if your clients are concerned with the rising prices, staffing issues, and AI taking over their jobs today, ChatGPT is writing in the context of remote work, pandemic, and supply chain disruption perspectives.

“I often tell my students not to be misled by the name ‘artificial intelligence’ – there is nothing artificial about it. AI is made by humans, intended to behave by humans, and, ultimately, to impact humans’ lives and human society.”
– Fei-Fei Li

In this episode, we will explore how Ai really works and weather or not it may work for you and your business!
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