It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn.
Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn, you are $10 ahead if it takes you an hour to do it yourself.
Do you view marketing as a chore? I like to think of it as an investment. Yes, you can buy tools (or rent them in the form of a subscription), but they require some time and some learning to get them to pay for themselves.
Outsourcing usually means that all parts of a system are handled by a vendor. I doubt anyone could find a landscaping company to trim and blow after we cut the lawn.
Rightsourcing your marketing (or sales) means that you only pay for people you need at the time you need them. This systemization only works when you and your sales team are actively involved by sharing your ideas and experiences.
“Outsourcing is inevitable, and I don’t think it’s necessarily treating people like things.”
– Stephen Covey
In this episode, we will discuss how Outsourcing vs Rightsourcing, and how it can help you grow your sales!



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