In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to why it’s so important and needed. So, this will now be a 3 part series.
I also mentioned, your website is kind of like a mousetrap. It has food for thought and attracts creatures who sneak in and out. You may be able to see them scurry, but it’s hard to trap them (meaning their data).
The goal is not to just capture information and badger people, but to follow their journey, to understand their needs and wants better, and how they go about using your website to investigate answers to their questions.
All businesses have one main goal, to make a sale. In the B2b world, that generally requires interpersonal communication (a conversation between a salesperson and a prospect). All of those tactics can generate leads, data, and sales, but there is a caveat. It all assumes that someone sees your stuff at the exact time they are deciding to buy. I believe that the best method to really achieve that is through relationship building.
Understanding the path that websites, email, and social have taken will help you better understand how to integrate all of those into your overall marketing plan

“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.”
– Confucius

In this episode, we will explore… a little history of the web, search, email, social & more!.



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