Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years.
When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.)
When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.)
It’s not much different than what I do for my business customers. I have to make the company I work for look good and make them relatable to their customers. Then secondly, I have to generate interest and understand the perspective of their clients. You may think that if you only make your client happy your job is done, but real results from marketing come from making their audience happy.
“If you don’t know what you want to achieve in your presentation, your audience never will.”
– Harvey Diamond.
In this episode, I will show you how I used scheduling, networking, and some extra work to meet or exceed the expectations of the conference organizer… and their audience… at the same time!



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