I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all.
What I didn’t realize at the time is that we had to run two separate races for marketing and sales…

Relevance leads to Relationships
Authority leads to Authenticity
Consistency leads to Commitment
Engagement leads to Execution

As you start to build a bridge between marketing and sales, you have to make sure you keep leveling up with your marketing by:

Consistent Content Delivery
Compelling Content Delivery
Contextual Content Delivery

This episode will explore how you can will the sales RACE by learning to use your marketing to build quality business relationships that start with awareness and create conversations!

Marketing and sales need to be intertwined!
How could your business benefit by creating conversations with your  TRIBE?



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