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Listen "010 – Starbucks Holiday Marketing Strategy: Is It Working?"
Episode Synopsis
Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]The post 010 – Starbucks Holiday Marketing Strategy: Is It Working? first appeared on Backflip.For more information about us or to see all the amazing people we work with, check out our website:https://www.letsbackflip.com
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