The B2B Playbook

The B2B Playbook

Por: Kevin Chen & George Coudounaris
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!

We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.

We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.

If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!

Subscribe to get the latest from the B2B Playbook first.

Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/

Want more? Check out our weekly articles on https://theb2bplaybook.com/

Remember, with the right plan, anyone can grow their business online!
218 episodios disponibles

Latest episodes of the podcast The B2B Playbook

Mostrando página 6 de 11

#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No' 04/12/2023
#115: Mastering B2B Paid Media in 2024 - Adaptation and Strategy in a Changing Landscape 27/11/2023
#114: B2B vs B2C: The Marketing Strategies You're Missing - What You Can Learn 20/11/2023
#113: B2B Marketing: Scaling Strategies for Small Teams | Tech Stack, Data & More 13/11/2023
#112: Scaling Your B2B Team: The Art of Managing Bottlenecks and Processes - Pt.1 06/11/2023
#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best 30/10/2023
#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing 23/10/2023
#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best 16/10/2023
#108: Mind Tricks in B2B Marketing part 2: Liking & Authority (behavioural science) - Be The Best 09/10/2023
#107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best 02/10/2023
#106: Be The Best - The Power of Education in B2B Marketing | How to Build An Education Ecosystem 25/09/2023
#105: B2B Demand Generation: The $500 Campaign that generated $145,000 in Pipeline (how you can copy) - The Perfect B2B Marketing Campaign 18/09/2023
#104: Be The Best - Thinking Outside the Box: B2B Marketing That Makes People Pay Attention! 11/09/2023
#103: Be The Best - A New Approach to B2B Marketing: The Circular Framework 04/09/2023
#102: Be The Best - How To Future-Proof Your B2B Marketing (new season overview!) 28/08/2023
#101: How To Prove Your Marketing Campaigns Are Working - Tracking & Reporting You Need - Crafting the Perfect B2B Campaign Pt.4 - Pasha Irshad 21/08/2023
#100: Drive More Pipeline & Revenue for your B2B Company in 12 weeks | With Limited Time & Resources 14/08/2023
#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) - Crafting the Perfect B2B Campaign Pt.3 - Justin Rowe 07/08/2023
#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook 31/07/2023
#97: B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation 24/07/2023
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