The B2B Playbook

The B2B Playbook

Por: Kevin Chen & George Coudounaris
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!

We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.

We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.

If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!

Subscribe to get the latest from the B2B Playbook first.

Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/

Want more? Check out our weekly articles on https://theb2bplaybook.com/

Remember, with the right plan, anyone can grow their business online!
228 episodios disponibles

Latest episodes of the podcast The B2B Playbook

Mostrando página 6 de 12

#123: Demand Generation Marketing: our easy to apply 5 BEs framework to drive revenue in B2B 12/02/2024
#122: Bottom of Funnel Content that Converts - Secrets to Capture More Demand with Lashay Lewis 05/02/2024
#121: Our Simple 3 Step Demand Generation Strategy for 2024 | George Coudounaris on the Execution Matters Show 29/01/2024
#120: Adem Manderovic - How B2B Companies can Drive Better Commercial Outcomes with Closed Circuit Selling 22/01/2024
#119: How B2B Marketers can 'Be The Best' - Top Demand Gen Insights from Season 5 15/01/2024
[repost]: Get 20x More Eyeballs On Your Content With Our Advanced Repurposing Framework 08/01/2024
[repost]: How To Leverage Partners & Affiliates To Grow Together 02/01/2024
[repost]: The 6-Step Storytelling Formula to Captivate Your Customers and Stay Memorable 27/12/2023
#118: From Zero to Hero: Our B2B Demand Gen Transformation Story - (PLUS! how you can do the same) 18/12/2023
#117: The Best Content Framework to Influence Your Buyers for Demand Gen Marketers 11/12/2023
#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No' 04/12/2023
#115: Mastering B2B Paid Media in 2024 - Adaptation and Strategy in a Changing Landscape 27/11/2023
#114: B2B vs B2C: The Marketing Strategies You're Missing - What You Can Learn 20/11/2023
#113: B2B Marketing: Scaling Strategies for Small Teams | Tech Stack, Data & More 13/11/2023
#112: Scaling Your B2B Team: The Art of Managing Bottlenecks and Processes - Pt.1 06/11/2023
#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best 30/10/2023
#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing 23/10/2023
#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best 16/10/2023
#108: Mind Tricks in B2B Marketing part 2: Liking & Authority (behavioural science) - Be The Best 09/10/2023
#107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best 02/10/2023
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