The B2B Playbook

The B2B Playbook

Por: Kevin Chen & George Coudounaris
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!

We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.

We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.

If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!

Subscribe to get the latest from the B2B Playbook first.

Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/

Want more? Check out our weekly articles on https://theb2bplaybook.com/

Remember, with the right plan, anyone can grow their business online!
228 episodios disponibles

Latest episodes of the podcast The B2B Playbook

Mostrando página 3 de 12

#178: Sales and Marketing Methodologies Alone Are Not Enough - You Need a Revenue Alignment System 07/04/2025
#177: Why Your Thought Leadership Isn’t Working (And How To Fix It) - roundtable with Justin Rowe, Rohit Srivastav 31/03/2025
#176: The Smarter Way Sales & Marketing Teams Can Win Together (A Modern Approach for 2025) 24/03/2025
#175: How to Master 'Video First' Marketing for Massive B2B Growth 17/03/2025
#174: Slash LinkedIn Ads Costs: the LinkedIn and Meta Loop 10/03/2025
#173: How to Build a Thriving Community - Generate B2B Founder Axel Sukianto 03/03/2025
#172: Why Most FAIL at B2B Customer Journey Research (And How to Fix It) - Ryan Paul Gibson 24/02/2025
#171: The Virtual Event Playbook we used to drive 500+ registrants in 8 Weeks (+pipeline & revenue) - Pallavi Dhody 17/02/2025
#170: Our Simple 3 Step Demand Generation Plan for 2025 10/02/2025
#169: Minimum Viable Content: Testing Your Way to Better Results, Faster - B2B Content Expert Jess Cook 03/02/2025
#168: How to Segment the Market for an Outsized Impact in B2B - PLUS the one thing most companies don't do after 28/01/2025
#167: Why Predictable Revenue Is Killing Your Future Deals (plus how to fix with real Demand Gen) - with VP of Marketing Sam Kuehnle 20/01/2025
[repost]: A Demand Capture Master Class, Thinking Like An Investor, and DIY & Native Creative 13/01/2025
[repost]: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best 06/01/2025
[repost]: How to Turn Customers into Advocates: Unlocking the Power of Customer Advisory Boards (CABs) to Grow Faster 30/12/2024
[repost]: #55: Rand Fishkin - Why Marketers Need To Play The Long Game And Be Helpful, The Limitation of Personas, How To Start Creating Demand 23/12/2024
[repost]: The Power of Education in B2B Marketing | How to Build An Education Ecosystem 16/12/2024
#166: Stop Selling, Start Advising: the Secrets to Linkby's Incredible Growth - Co-Founder Adrian Fagerlund 09/12/2024
#165: Outbound Sales Isn’t Dead—You’re Just Doing It Wrong: Lessons from Ryan Reisert 02/12/2024
#164: Could Reddit Work as a B2B Demand Generation Channel? 25/11/2024
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