On this week’s episode, we’re doing our last analysis episode of helpful content.We started the mini-series in our podcast to put our concepts and frameworks to practice.And this week is no different. We’re looking at what Kerika’s helpful content is doing well and what they could improve to increase the impact of their LinkedIn Ad and make it hit home harder!This one’s an interesting one as we dive deeper on how smaller businesses like Kerika really need to hone in their helpful content for it to pay off!Mentioned Resources:The 5 Stages Of Awareness - Eugene SchwartzYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

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