Most marketers still obsess over Google blue links. We’re here to show why that’s yesterday’s game.We sat down with SEO legend Sam Dunning to unpack the new frontier of search: LLM SEO (aka Generative Engine Optimisation). Sam reveals a repeatable 90-day plan that gets your brand cited - not just ranked - inside ChatGPT, Claude, Perplexity and Google’s AI Overview.You’ll hear the exact tactics small teams can use to out-manoeuvre enterprise giants: think listicle “cheat codes”, brand-mention campaigns, and Reddit seeding that LLMs love.Tune in and learn:+ Zero-click search - why clicks are disappearing and how to adapt+ Brand mentions are better than backlinks - the new authority signal LLMs crave+ 90-day sprint - ship pages, listicles and PR faster than big brandsThis episode is a must-watch if you need organic search to drive pipeline (not vanity traffic) in 2025 and beyond.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 AI vs SEO: Why This Matters Now01:40 The Biggest Search Shake-Up in 10 Years03:10 Enter the Zero-Click Era04:35 Is Google Still Worth Chasing?06:20 Should You Stop “Traditional” SEO?08:05 How to Optimise for LLM Search09:55 Solution-Aware Content That Wins11:25 LLMs Don’t Rank Pages—They Chunk Them13:05 Brand Mentions: The New Backlink15:40 Listicles: Your AI Cheat Code18:20 Build Detailed Use-Case Pages Fast21:05 Early-Mover Advantage (Act Now)23:30 Reddit & Quora: Secret SEO Weapons26:10 Tracking the Un-Trackable in AI Search29:55 The 90-Day Playbook to Beat Giants33:35 Speed & Experimentation = Moat40:10 Creative Tactics + Close-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E190 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #b2bsaas #seo #AISEO

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