Listen "#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5"
Episode Synopsis
You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.Otherwise you’re just constantly trying to fill a bucket with holes in it.So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.Today we’re showing you how to do exactly that. Tune in and learn:+ How to setup customer success to reduce churn+ The checklist you need prior to going ‘live’, and what to include in your commercial deal pack+ How to look for opportunities for revenue expansionThis is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Creating an End-to-End Business Growth Engine02:28 Recap: Building Your Growth Framework05:14 The Importance of Live Quoting Days07:10 Ensuring Commercial Viability in Deals09:00 Streamlining the Onboarding Process11:10 Leveraging Customer Relationships for New Opportunities13:00 The Power of Referrals in B2B Growth14:30 Bringing Back Common Sense in Business Development16:00 Solving Sales, Marketing, and Customer Success Misalignment16:31 Accessing the Full Mini-Series and Additional Resources-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E148 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing
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