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Listen "What's a Brand? (Hint: It's More Than a Logo)"
Episode Synopsis
Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us:
What led him to become so passionate about branding
How a brand is more than a logo
Why a brand is as important internally as it is externally
About a brand's impact on corporate culture, customer experience, and even hiring
Why branding is even more important than features when it comes to B2B technology companies
The challenges of changing founder's (and quota-carrying salespeople's) minds to favor brand over features
Links to information mentioned in this episode:
The Basis Group
Chad Nelson on LinkedIn
Seth Godin's definition of brand
David Aaker
The Marketing Mix is brought to you by Jackson Marketing, Inc.
What led him to become so passionate about branding
How a brand is more than a logo
Why a brand is as important internally as it is externally
About a brand's impact on corporate culture, customer experience, and even hiring
Why branding is even more important than features when it comes to B2B technology companies
The challenges of changing founder's (and quota-carrying salespeople's) minds to favor brand over features
Links to information mentioned in this episode:
The Basis Group
Chad Nelson on LinkedIn
Seth Godin's definition of brand
David Aaker
The Marketing Mix is brought to you by Jackson Marketing, Inc.
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