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Episode Synopsis
In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.
Video examples mentioned on this episode:
Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw
Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk
Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ
Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc
Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4
Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062
Interactive videos: https://blog.hubspot.com/marketing/interactive-video
Gotta-have captioning tool: zubtitle.com
Sources for this episode:
Cisco Visual Networking Index: Forecast and Trends, 2017–2022
Think with Google: A new way to think about online video’s role in the purchase funnel
YouTube for Press | YouTube by the Numbers
Think with Google: The latest YouTube stats on when, where, and what people watch
Video thrives on Twitter
2M Monthly Advertisers on Instagram
2018 PROMO Online Video Statistics and Trends
LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook
Want to drive views for B2B video? Here’s what makes people watch
19 Types of Marketing Video for Each Stage of the Buyer Journey
Video examples mentioned on this episode:
Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw
Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk
Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ
Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc
Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4
Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062
Interactive videos: https://blog.hubspot.com/marketing/interactive-video
Gotta-have captioning tool: zubtitle.com
Sources for this episode:
Cisco Visual Networking Index: Forecast and Trends, 2017–2022
Think with Google: A new way to think about online video’s role in the purchase funnel
YouTube for Press | YouTube by the Numbers
Think with Google: The latest YouTube stats on when, where, and what people watch
Video thrives on Twitter
2M Monthly Advertisers on Instagram
2018 PROMO Online Video Statistics and Trends
LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook
Want to drive views for B2B video? Here’s what makes people watch
19 Types of Marketing Video for Each Stage of the Buyer Journey
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