#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

09/02/2025 1h 23min Episodio 96

Listen "#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button"

Episode Synopsis

In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.
Key topics include:

The mission behind Rotorua Canopy Tours and their passion for conservation
The journey to becoming a B Corp and the importance of high environmental and social standards
How they’re actively restoring forests and protecting native wildlife
Their commitment to sustainable tourism and educating visitors on the natural world
Paul’s vision for the future and how they aim to inspire other businesses to take action


This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!

More episodes of the podcast The B Better Podcast