This week, the Media Mavens link up with Jen Whelan, the Vice President and Head of B2B Marketing at Verizon Media.
With over 20 years under her belt, Whelan explains how Verizon Media is key for helping delivering content to users, and with this comes a barrage of companies looking to deliver their own content as well. “Advertisers want to be a part of that, if I’m having a great experience with sports, all of those advertisers…. They want to partner in that experience so that their brand gets part of that goodness, so we connect advertisers to people…” Whelan said.
With the Mavens, Whelan discusses various examples of how Verizon Media acts as the bridge between customers and brand, such as the purchasing of Yahoo properties, how customer service has positively adapted/innovated to work fluidly during the pandemic as well as how they helped keep the troops entertained in a world of social-distancing.
Tune in to find out how Verizon Media is “Staying Connected in a Wireless World” and Verizon’s latest in-progress advancements!

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